Wednesday, 26 September 2012

How to...//3

Packaging
The tablets need to come in packaging which is representative of the inside product as well as fitting in with the rest of the branding.

Daisy measured out some pill boxes and made nets:


When constructed they fit two layers of pills in. There are a lot of options for the design but they have to include the logo, and information such as content and ingredients. We considered colour-coding the packaging to represent different flavours - e.g. cyan blue for blueberry, magenta for strawberry, yellow for lemon and black for mint. It would also make sense to have the same design style as the poster//fliers so the product works as a whole.

Putting the logo on the front of the packaging was straightforward but struggled with the rest of the design. I liked Sam's earlier poster designs and Sean also was making use of overlapping circles and having the bold minimalist design. Flavour//colour coordination was a big part of it:

We also had problems choosing the main typeface outside of the logo. We tried Thonburi to pick up on the 'boost' but it didn't really work. In the end I looked back to the vintage-style poster and used Helvetica CY in Bold oblique. We spent a lot of time trying to decide on different designs for the packaging. Everyone had liked the second poster that I had made so I produced a mock-up of packaging in the same style:

I think this needs refining - the writing on the back was just an example and things like ingredients and contents might need to be added.Is the white background is too plain - on the back this is fine but the front might not be eye-catching enough. I am going to print a couple of nets out to construct mock-boxes and as a group re-evaluate tomorrow.




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