Alphabet Soup: Partner Typeface//Week 2

Bebas vs. Franchise Bold

I think that Franchise Bold is too compact and possibly a bit too cartoon-like, which I don't think fits in with how I want to communicate Sarah. I am going to try working with Bebas but adding slight curves to the edges where possible to give it a softer look.

Creating the Final Typeface

I decided on four basic glyphs - ! ? . , - and two common glyphs - & @ - to use in the typeface. The ampersand in Franchise Bold is very different so I will base the design on the quite curved Bebas ampersand, however otherwise I will probably take more direction from the Franchise Bold more rounded glyphs. I have printed out two sheets of the entire alphabets in both typefaces to test out all my ideas on a small scale using Bebas as the main base before working onto the final A1 tracing paper.

Testing the different letterforms in the style using Bebas as a base. Some letters such as M & W required a lot of different tests before I reached a solution I was happy with. I think the glyphs worked suprisingly well although the @ sign was more difficult to achieve. I then worked on the layout of the typeface and putting all the final letterforms together on a small scale:

I scanned these in to have a copy of the letterforms before filling them in with pattern and block, and then worked into a photocopied version:

These are my final letterforms. I think adding the line and block to them works really well and makes them more bold with different elements in the effect I set out to achieve. I played around on Illustrator with size and layout of the typeface, which I will print out on A1 and then trace over.

Final Layout on A1

I increased the tracking between the letterforms and decreased the leading. The typeface is set in 230 pt and because it is in uppercase I have quite a uniform structured layout, and don't have to worry about ascenders and descenders. I will print the base out on A1 to trace over the letterforms on the tracing paper for the final design.

Tracing the lines of the letterforms before filling in

Filling in blocks before adding the lines

Final A1 Design

Name Badge

Deciding what media//style to make it in - I think I want to stick to a simple style in keeping with the typeface and handrawn in the style of HelloVon

Considered using Sarah's favourite colours in the design and played around on Photoshop//Illustrator using Image Trace and different shapes. In the end I reverted back to a simple monochrome design because I think this most represents the design aesthetic that I wanted to go for.

Testing hand-drawn lines and connecting the letters in a similar style to the typeface

Final Design - connecting the letters with more lines after taking inspiration from HelloVon

Printed the design onto mountboard and then sellotaped a safety pin to the back - it's in a simple style in keeping with the typeface design.